Eric Milholland

Registered Principal

With over 25 years of experience in financial services, Eric is dedicated to helping individuals meet their financial needs by developing investment plans around their long-term goals and risk tolerance. Eric’s extensive experience — throughout major shifts in the markets — enables him to help his clients’ structure balanced portfolios to address their specific financial goals.

After a 5-year baseball career, Eric began his business career as a Financial Advisor with Edward Jones in Ft. Wayne, IN, before moving to Marysville, Ohio in 1992, where he developed his fundamental investment knowledge. In 2004, Eric founded Milholland Financial and became associated with Wachovia Securities Financial Network, a predecessor firm of Wells Fargo Advisors Financial Network, which allowed him to expand on the strategies that he implements in providing personalized financial advice for individuals, families and business owners.

Growing up with a passion for competition, Eric achieved a childhood dream when he was drafted by the Chicago White Sox in 1985 after playing college baseball at Valparaiso University, where he majored in mathematics. Many valuable skills learned in his athletic career carried over to his advisor career, such as leadership, how to plan, prepare and work towards one’s goals, and how to inspire others to reach for their dreams. Eric’s passion for helping others doesn’t end there, as he has volunteered as a coach with various youth sports teams, as well as served in various leadership roles as a church member. Committed to helping his community to prosper, he has enjoyed serving and supporting various charitable organizations and causes over the years.

Away from the office, Eric enjoys spending time with his wife, Alicia, their three adult children, Matt (Annie), Marissa (Collin) and Mark (Rachel), as well as an occasional round of golf.

Eric Milholland Headshot